ABOUT  ↓




→ Leonardo Barbosa.

→ Senior Copywriter at LOLA/TBWA Brazil.

→ GUT, VMLY&R, Y&R, AFRICA, VML.

→ Cannes Lions, The One Show, London International Awards, El Ojo de Iberoamérica.

→ Former copywriting teacher at Cuca Creative School. 

→ 15 years of experience. 

→ KFC, Nissan, OMO,  Pizza HUT, Penguin Books, VISA, iFood, Itaú Bank, Intimus, Chevrolet, Nestlé, Bank of Brazil, Athos.

→ LinkedIn.

→ 55 11 994770575 / barbosacw011@gmail.com





AWARDS  ↓




→ Cannes Lions – Bronze – Print & publishing.

→ Cannes Lions Outdoor – Shortlist.

→ Cannes Lions Promo & Activation Lions – Shortlist.

→ The One Show - Silver - Direct marketing - Craft / Data-driven Personalization.

→ London International Awards - Bronze - Guerrilla Marketing.

→ El ojo de Iberoamérica 2019 - Silver -Direct.

→ El ojo de Iberoamérica 2019 - Bronze - Creative data.

→ El ojo de Iberoamérica 2019 - Bronze - Brand experience and activation.

→ El ojo de Iberoamérica 2019 - Bronze - Media.

→ El ojo de Iberoamérica 2019 - Bronze - Sustainable.

→ 4 publications on Lüerzer’s Archive #5/2015 - O Globo.

→ 2 publications on Lüerzer’s Archive #6/2018 - Embratur.

→ 2 publications on Lüerzer’s Archive #5/2019 - E-galaxia.

→ Festival of Media Latam - Silver - Collaboration award.

→ Festival of Media Latam - Finalist - Media.

→ Most contagious 2013.

→ Contagious magazine #32.

→ El ojo de Iberoamérica 2018 – PR – Finalist.

→ El ojo de Iberoamérica 2013 – Direct – Finalist.

→ El ojo de Iberoamérica 2013 – Promo – Finalist.

→ Forbes – 10 creative marketing ploys.



SELECTED WORK ↓



Athos - The Real Problem.Lgbtq+ people persecuted by politicians in front of what these politicians should presecute.




KFC - Crunch Couture.Transforming everyday clothing into something fashion has never seen: fried chicken fashion pieces.



NISSAN - The Car STOOHP An OOH that uses the same sensors of the  Kicks to show a car stopping to the pedestrian.  


OMO - Stain Awards.  A social film with the description of the scenes that made people recognize Oscar Nominee's by their stains.

Penguin Books - Necessary Discounts. Book discounts for people who were spreading misinformation.



Pizza HUT & NFL - HUT HELMET.A football helmet designed so players and fans can eat pizza hut.




Itaú Bank - Bike FREE.Renting bikes for 10 cents during Brazil’s biggest truckers strike and traffic chaos.



Chevrolet - Rescue-Drive. A test-drive with a new car for anyone who had to call a tow truck for their old one.


Pizza HUT & NFL - Set PIZZA Hut.We turned the “HUT” players shout in the game into Pizza Hut in real life.








KFC - Ficante Premium. Those who made their situationship official on social media got coupons for KFC meals with Onion Rings.



Coletivo - The Unwanted URL. Mistyped porn url's redirecting to hidden information from the porn industry. 



iFood - Promo director. The biggest reality show director became a promotions director after leaving his main TV show.


Intimus & ESPN - Look At Her. Partnering with ESPN to sponsor amateur women’s soccer with what they most needed: visibility.






Itaú Bank - Rock In Rio. Itaú sponsored Rock in Rio and a famous singer to record Mrs Antonieta's first song at 80yo.





Nestlé - It's a Match. Showing matches that didn’t work to highlight one that always will.




Ferrari & Shell - F1 Crop Circle. A F1 car in a sugarcane field to show that Ferrari runs on sugarcane fuel.





Personal - Gemidão of Zap. A fake videocase to make a brazilian internet masterpiece famous worldwide.